Claudine Cassar began her professional journey in business, earning a BSc in Business and Computing from the University of Malta, followed by an MSc in International Marketing from the University of Strathclyde and an MPhil in Innovation from Maastricht Business School. At the age of 23, she founded her first company, which she successfully sold to Deloitte 17 years later.
At 45, Claudine made a bold career shift, returning to university to pursue a degree in Anthropology. Three years later, she graduated with a BA (Hons) in Anthropological Sciences from the University of Malta.
In 2022, she published her debut book, “The Battle for Sicily’s Soul“, which describes the history of the Sicilian Mafia from its beginnings in the 1800s to the present day and provides an in-depth look at the impact that Cosa Nostra has had on the Sicily’s culture and society.
Articles by Claudine Cassar
Consumer Anthropology in Action: How Brands Tap into Cultural Trends
In today’s fast-paced world, brands are increasingly turning to consumer anthropology to stay in tune with the ever-evolving cultural landscape. Understanding and identifying cultural trends have become paramount for businesses aiming to connect with their target audience and stay ahead of the competition.
Consumer Anthropology: Understanding How Culture Drives Consumer Choices
Consumer anthropology is a specialized branch of anthropology that examines how cultural norms, values, and practices influence consumer habits and preferences. Its goal is to uncover the cultural, social, and psychological factors that drive purchase and consumption choices.
The Main Subfields of Business Anthropology
In this post, we will explore the main subfields of business anthropology, each of which focuses on distinct yet interconnected aspects of business operations, highlighting how these specialized areas contribute to fostering innovation, developing effective marketing strategies, and ultimately driving business success.
The History and Persecution of Christians in Pakistan
In addition to legal and institutional discrimination, Christians in Pakistan are commonly derided and devalued by their fellow (Muslim) Pakistanis, who refer to them as ‘chuhras,’ a derogatory term originally associated with the untouchables caste, setting them apart from the rest of society.
The Global Evangelical Movement
Evangelicalism is a broad Christian movement that includes many different denominations and organisations. No one organisation or denomination represents all evangelicals, but there are several key beliefs that are shared.
The Towering Legacy of Marilyn Strathern in Anthropology
Marilyn Strathern, a figure of monumental importance in anthropology, has significantly influenced the way scholars perceive culture, gender, and social relationships.
Temple of Seti I: An Architectural Marvel in the Ancient City of Abydos
The Temple of Seti I at Abydos stands as a monumental testament to the grandeur, religious devotion, and artistry of ancient Egypt. Its architecture and adornments speak volumes about the civilization’s sophistication and its people’s deep-seated beliefs in the afterlife and the divine.
Gayle Rubin and Her Ground-Breaking Contributions to Anthropology and Gender Studies
Gayle Rubin’s work stands as a testament to the potential of anthropology to challenge and change the world. Through her pioneering contributions to feminist anthropology, the shaping of queer theory, and her unwavering support for gender and sexual rights activism, Rubin has not merely altered the course of academic inquiry but has also profoundly impacted…
Confronting the Serpent: The God Apep, the Nemesis of Ra in Egyptian Myth
The ancient Egyptian god Apep epitomizes chaos and is often depicted as a colossal serpent, slithering in the darkness, seeking to disrupt order and harmony within the cosmos.
Unraveling Human Origins: The Paleontological Legacy of Kenneth Oakley
Throughout his illustrious career, Kenneth Oakley made significant contributions to the academic world not only through his ground-breaking research but also via a series of influential publications.
